Digital
Strategy

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Brand Positioning

How is your brand different to all the others?

Are you targeting the most relevant segment of the market?

Does your Unique Selling Point stand out clearly in your communication?

We can help you answer these questions.

Our approach builds on the Audit & Benchmark, providing you with an Opportunity Map. A chance to assess your current positioning in relation to the competition and to identify a potential strategic adjustment.

We’re here to tell you story, in your own unique voice.

Last updated 3 mins ago

Digital Strategy

We look at the big picture before drilling down to the detail.

We start with a preliminary analysis of your:

We can facilitate:

  • Objectives
  • Target Audience
  • Current digital presence
  • Current overall communication approach
  • Resources (people and budget)

With these elements, we produce a digital strategy and roll-out plan that follows the SMART rule (specific, measurable, attainable, realistic, time-bound).

We’re here to make sure you see the ROI of your digital communication.

Last updated 3 mins ago

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Social Media

The benefits are unarguable. Social media platforms and tools give you the power to:

  • Speak to your clients, any time, anywhere
  • Create a bond through the sharing of expertise, ideas, top tips and more.
  • Gain insights and valuable feedback from your audience.
  • Showcase your products and services.
  • Increase your visibility and notoriety.

We’ll guide you to the right solutions, help you hone your voice and make sure you see the returns in no time.

Last updated 3 mins ago

Brand Identity

A strong and clear brand identity is key to harnessing the full potential of your digital communication.

Digital is the means. Your brand identity defines and guides the message.

We can help you cristallise all the elements that determine your brand identity:

  • Unique Selling Point
  • Target Audience
  • Mission
  • Vision
  • Values
  • Personality
  • Ambition

From digital to video, we spread the force of your communication.

Last updated 3 mins ago

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Naming

What’s in a name? A significant part of your identity and your difference.

It’s not just a word. In a name there is:

  • Meaning
  • Sound
  • Shape
  • Character

We run creative name-storming sessions. We use tested techniques to help you explore all the possibilities and understand all the associated perceptions.

Last updated 3 mins ago

Concept Identification

At the heart of a powerful brand lies a promise.

The challenge consists in defining that promise clearly and making it obvious to your target audience, both in your communication and through all your actions.

We get to the core of your brand identity and highlight that promise. It is the CONCEPT that will guide the creative approach, giving your communication it full force.

We make it work for you.

Last updated 3 mins ago

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Audit & Benchmark

Build on your strengths. Understand your weaknesses. Know your competition.

We can provide you with:

  • Audit of your current communication, in relation to your business model and brand identity
  • SWOT analysis (Strengths, Weaknesses, Opportu nities, Threats)
  • Market context and trends
  • Consumer analysis
  • Benchmark of relevant companies Service

These elements will arm you to go forth and take on the competition with a clear vision.

Last updated 3 mins ago

Social Media Strategy

Social media platforms are constantly evolving and proliferating. It makes sense to make choices.

We provide you with a strategy that ensures your social media presence is carefully planned, monitored and managed over time.

Our approach to social media strategy covers:

  • Context
  • Audience
  • Objectives
  • Implementation
  • Measurement (KPIs) and monitoring
  • Adjustment

Last updated 3 mins ago

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